COPAZONA - CazéTV
Copazona is a post-match show for the FIFA Club World Cup that offers a visual and narrative space of continuity, as if the game were still reverberating. Inspired by extra time in a match, its identity emphasizes movement and time extension, with a fluid, modular, and functional rhythm, reinforced by dynamic transitions, overlapping graphic elements, and light interludes. The setting comes alive with spontaneous humor segments, sarcastic commentary from the hosts, and unexpected sound effects that spark laughter without compromising the elegance of sports coverage. The show doesn’t compete with the game’s intensity but offers a visual breather and comfort for the eyes after a day saturated with football emotions and information. The design aims to accompany rather than overshadow, embracing an aesthetic that evokes the historical and collectible—like each episode is part of a visual archive that documents, celebrates, and immortalizes the tournament’s decisive moments, always with a fun and surprising approach.
Ano
2025
Cliente
CazéTV
Serviço
Branding
Localização
Rio de Janeiro / Brazil
Em parceria com a NWB, eu desenvolvi o projeto de design de marca para a Supercopa Desimpedidos 2023, o maior campeonato de futebol de influenciadores do Brasil. Eu criei os visuais principais do evento, o pacote de transmissão e 4 camisas e criações de futebol únicas, cada uma celebrando a jornada de 10 anos do canal. O design de cada equipe foi enriquecido com uma história de fundo distinta, fortalecendo nossa conexão com a comunidade.