Léo Ohnuma - Portfolio

Nike & Desimpedidos

Nike & Desimpedidos

In partnership with NWB, I crafted the branding design project for Supercopa Desimpedidos 2023, Brazil's biggest influencer soccer championship. I crafted the event's key visuals, the broadcast pack, and 4 unique soccer crasts and jerseys, each celebrating the channel's 10-year journey. Each team’s design was enriched with a distinct backstory, strengthening our connection with the community.

Year

2023

Client

Nike / Desimpedidos

Service

Branding / Apparel

Location

São Paulo / Brasil

Problem & Goal

Challenge:

Translate a decade of Desimpedidos' history into designs that visually connected with the audience.

Goal:

Create jerseys that combined storytelling, aesthetics, and the essence of the event.

Problem & Goal

Challenge:

Translate a decade of Desimpedidos' history into designs that visually connected with the audience.

Goal:

Create jerseys that combined storytelling, aesthetics, and the essence of the event.of a modern cityscape, blending architectural lines with natural light to showcase the vibrant pulse of urban life.

Creative Process

Key Steps:

Research: Immersion into the channel's history and analysis of sports design trends.
Concept: Developing unique narratives for each jersey.
Execution: Designing patterns, graphics, and iterating with the NWB team.

Key Steps:

Research: Immersion into the channel's history and analysis of sports design trends.
Concept: Developing unique narratives for each jersey.
Execution: Designing patterns, graphics, and iterating with the NWB team.

Impact & Results

Impact and Results

Engagement: Jerseys were widely praised and shared on social media.
Sales: Sold out on Nike Brazil's website in under 3 hours during the first drop and just 1 hour in the second.
Feedback: Recognized as a key element of the event's visual identity.

Reach and Performance in social media:

176 creators involved.
382,205,471 impressions generated.
276,801,553 views across platforms.
24,616,794 interactions with an engagement rate of 8.9%.

Impact and Results

Reach and Performance in social media:

176 creators involved.
382,205,471 impressions generated.
276,801,553 views across platforms.
24,616,794 interactions with an engagement rate of 8.9%.

Solutions Delivered

8 exclusive jerseys with custom designs and unique backstories.

Bold color palettes and graphic details celebrating the channel's 10 years.
Mockups featured in all event communication materials.

Solutions Delivered

8 exclusive jerseys with custom designs and unique backstories.

Bold color palettes and graphic details celebrating the channel's 10 years.
Mockups featured in all event communication materials.

Final Reflection

This project challenged my creativity by merging design and storytelling. Transforming stories into impactful visuals strengthened my ability to create emotional connections through design.

Specially for a project with more than 10 years of background and hearth breaking stories. I loved the process and the result.

Final Reflection

This project challenged my creativity by merging design and storytelling. Transforming stories into impactful visuals strengthened my ability to create emotional connections through design.

Specially for a project with more than 10 years of background and hearth breaking stories. I loved the process and the result.

ulse of urban life.