COPAZONA - CazéTV
Copazona is a post-match show for the FIFA Club World Cup that offers a visual and narrative space of continuity, as if the game were still reverberating. Inspired by extra time in a match, its identity emphasizes movement and time extension, with a fluid, modular, and functional rhythm, reinforced by dynamic transitions, overlapping graphic elements, and light interludes. The setting comes alive with spontaneous humor segments, sarcastic commentary from the hosts, and unexpected sound effects that spark laughter without compromising the elegance of sports coverage. The show doesn’t compete with the game’s intensity but offers a visual breather and comfort for the eyes after a day saturated with football emotions and information. The design aims to accompany rather than overshadow, embracing an aesthetic that evokes the historical and collectible—like each episode is part of a visual archive that documents, celebrates, and immortalizes the tournament’s decisive moments, always with a fun and surprising approach.
Year
2025
Client
CazéTV
Service
Branding
Location
Rio de Janeiro / Brazil
In partnership with NWB, I crafted the branding design project for Supercopa Desimpedidos 2023, Brazil's biggest influencer soccer championship. I crafted the event's key visuals, the broadcast pack, and 4 unique soccer crasts and jerseys, each celebrating the channel's 10-year journey. Each team’s design was enriched with a distinct backstory, strengthening our connection with the community.