Supercopa Desimpedidos 2024
"Elevating Sports Coverage Through Design" 🎨🏆 I was responsible for creating the Key Visuals for the entire championship and designing social media templates for full coverage of the live broadcast event. With less than 5 minutes to publish each post, we worked under extreme time constraints to ensure real-time engagement. Over 3 intense days of coverage (12h per day), the results were incredible: 📲 Instagram: instagram.com/desimpedidos 🔹 74M Reach 🔹 85M Video Views 🔹 109M Impressions 🔹 4.5M Engagement 🔹 137K New Followers ▶️ YouTube: youtube.com/Desimpedidos 🔹 5.38M Video Views 🔹 934K Watch Hours 🔹 39.5M Impressions 🔹 08:39 min Average Watch Time 🔹 463K Engagement 🔹 23.9K New Subscribers 📷 Photos: Victor Fores / @froesfoto e Yuri Gomes / @yurigomes This project showcased the power of strong visual identity and strategic content design, driving massive engagement and visibility for the event. 💥🔥
Year
2024
Client
Desimpedidos
Service
Social Media
Location
São Paulo - Brasil
In partnership with NWB, I crafted the branding design project for Supercopa Desimpedidos 2023, Brazil's biggest influencer soccer championship. I crafted the event's key visuals, the broadcast pack, and 4 unique soccer crasts and jerseys, each celebrating the channel's 10-year journey. Each team’s design was enriched with a distinct backstory, strengthening our connection with the community.
